Consider flexible packaging a packaging solution driven by technology and innovation. The fpa commissioned a flexible packaging transition advantages study to better quantify the impact of switching from nonflexible packaging to flexible packaging. Apr 29, 2020 plastic is most demanding in food industries. Packaging is also known as the salent salesman and has managed to enter the marketing literature as 5. The vacuum packaging seals the moisture and original flavor. Plastic is used for food storage and packaging purpose. Whether its glass bottles, jars, or square containers.
In fact, plastic has some benefits other materials generally believed to be ecofriendly, glass to name one, lack. Nonetheless, glass still serves as an important packaging material for food. The advantages and disadvantages of different food. Advantages of plastic are used to produce another product. An assignment on role of product packaging in marketing advantage or benefit of product packaging course no ads 517 course title. The main advantage of using sustainable transport packaging is reducing your impact on the environment. This includes phasing out the longtime habit of using far more packaging than a product actually needs. Businesses rely on product packaging to communicate information. To manufacturers, packaging is an added but necessary expense. The benefits of paper bag packaging over other packaging. Theres just something so much better about using glass.
In addition, some flexible packaging can be heated, frozen, resealed and is easily printed, giving the material an edge over other types of material in many industries. The advantages and disadvantages of different food packaging. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. But with advanced vacuum packaging, you can save all your leftovers too. Some advantages of packaging in marketing protect the products. Top 5 benefits of plastic packaging custompak, inc. The advantages and disadvantages of plastic packaging despite popular belief plastic packaging is not always the worst choice from an environmental viewpoint. Not only is the initial product release much faster, the initial investment is much lower. The study integrates insights from brand owners surveyed online in september 2016 by packaging world magazine.
Creating competitive advantage with product packaging purpose the purpose of this paper is to study how packaging and packaging design can contribute to. They can be easily moulded and have excellent finishing. And recently, packaging has become a strong part of the marketing. Advantages of plastic are corrosion resistant and chemically inert. They have low thermal expansion of coefficient and. Jun 28, 2017 advantages of packaging in marketing 1. Plastic is used for building, construction, electronics, packaging gladwrap and transportation industries. The main weakness of the costbenefit approach is that it requires knowledge.
Flexible packaging can be made with flexible materials that can be packed, sealed and can retain the freshness of its content. Information technology and systems for healthcare prof. Kina sweet 08142012 the mass of websites declaring ehr software, solutions, products, etc. Study 6 advantages and disadvantages of packaging materials flashcards from chloe w. Advantages of packaging in marketing linkedin slideshare. Used to make water bottles, pens, plastic bags, cups etc. Though you need to know some maintenance guideline. In recent years, manufacturers have made a concerted effort to create environmentallyfriendly and sustainable packaging. The advantages and disadvantages of biodegradable plastics give us hope for the future because there is an opportunity to reduce our reliance on fossil fuels. Plastic packaging has many advantages, but it depends on the task for which purpose you want to use it. One of the largest advantages of food packaging is that packaging enables consumers to know what ingredients are exactly used to produce the food product. Pdf packaging as a competitive advantage josim uddin. Pdf packaging is designed to contain a product so that it is unable to interact with the environment.
Packaging provides a major dilemma to manufacturers of all kinds of products, from food to toys to household goods. Bachelor thesis packaging as a competitive advantage how companies can use packaging as a marketing stimuli to break trough the clutter matilda. An added feature of shrink wrap is that it can be designed with. There are many types of packaging machines available that come in different models. Firstly, packaging protects the product on its way to the consumer. Many advantages to map array molding vs individual cavity. The many benefits of sustainable packaging in recent years, manufacturers have made a concerted effort to create environmentallyfriendly and sustainable packaging. The advantages and disadvantages of packaging depend partly on a persons role in the manufacturing, marketing and consuming process. Compared to other packaging materials, shrink wrap can be a very affordable choice. Efficacy as well being goodlooking and promoting the product, another value that packaging serves in conservation the product. We think that the role of packaging is very significant in advertising and sales. Depending on the task, plastic may or may not be the best option. Space saved is money saved, both in storage and transport. Pdf the functional and service utilities of packaging have been discussed in.
Ultimately, a package may become a products differential advantage or at least a significant part of it. Aseptic packaging is the final step in aseptic food processing, in which food products are continuously sterilized, ensuring that no microorganismswhich cause either food decay andor food poisoningare present. Advantages of sustainable transport packaging the main advantage of using sustainable transport packaging is reducing your impact on the environment. Once in the environment, paperbased packaging can break down within months but plastics can take decades or even centuries to degrade. Advantages of flexibe packaging flexible packaging association. Advantages and disadvantages of sustainable transport packaging. However you need to carefully weigh the benefits and drawbacks of sustainable transport packaging. Plastic containers, such as water bottles, are durable but can also hold smells. The increase in the need for food packaging across the united states has produced a debate on its advantages and disadvantages.
Pdf modified atmosphere packaging map fatimah azzahra. Advantages and disadvantages of packaging materials. Consumers appreciate the fact that they can purchase items they want without. The benefits of flexible packaging include reduction of utilized material, energy efficiency, and cost effectiveness. Packaging provides ingredient information, instructions for use, features and benefits. Marketers see packaging as a design and information opportunity, while to consumers, its something to discard. It also represents an opportunity for displaying the companys. Pdf an assignment on role of product packaging in marketing. They have low thermal expansion of coefficient and possess good thermal.
Here are the benefits of choosing plastics packaging. According to the european environment agency, 82% of the litter collected on european beaches is plastic, while only 2% is paper or cardboard. Basically, they require some way of deciding if the cost is justified. In recent years, advances in the science and technology of glass have resulted in lighter, stronger glass containers. According to the us aseptic packaging council, the aseptic packaging system achieves the roomtemperature shelf stability by filling a sterilised package. Canning ensures that the food preserving process is done correctly and effectively by using metal packaging. Plastic containers are mainly used for food and storage and for home organization.
Packaging for product safety and consumer appeal 16 jan 2015 discusses technical and marketing considerations for packaging a packages may be flexible paper, foil, plastics and rigid or the following table compares the advantages and disadvantages of several packaging materials. But there are other kinds, anaerobic bacteria that thrive on the oxygenless environment. May 26, 2018 one of the largest advantages of food packaging is that packaging enables consumers to know what ingredients are exactly used to produce the food product. As one of the fastest growing segments of the packaging industry, flexible packaging adds value and marketability to food and nonfood products alike combining the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a minimum of material. Packaging allows for the product to reach the consumer in the most economic way possible and creates ease of st. The many benefits of sustainable packaging blackhawk. Sep 30, 2012 beyond ecofriendly advantages, flexible packaging helps ensure food safety and prolongs shelf life. Packaging can be bulky, expensive and environmentally damaging over the course of its life cycle. Pdf impact of packaging in self service marketing researchgate.
Advantages and disadvantages of plastic advantages of plastic. Algozzine pearson allyn bacon prentice hall students identified as having problems in school either will meet eligibility criteria for special education services or will be unofficially labeled with such negative adjectives as lazy, unmotivated, slow learner. Packaging accounts for a percentage of all food manufacturers costs, and that is factored into the final price of each food product for the consumer. There are advantages and disadvantages to using plastic in your home. Jun 24, 2012 the advantages and disadvantages of different food packaging materials more than just an eyecatching appearance, packaging materials should provide utmost protection for food and beverages.
Paper shredders are a great way to properly discard of any waste packaging, making it easier for the packaging to biodegrade much faster. Some of the pertinent issues are hygiene, toxins in packaging, environmental effects and consumer protection. The advantages and disadvantages of plastic packaging. It would be inaccurate to say that these items are free from emissions since it requires petroleum to grow crops in the first place. Protect products product packaging ensures that products are safe when they are shipped to consumers and stores, as well as when they sit on store shelves. Packaging is an important part of business and one of the most important factors in product sell.
Packaging makes the product look attractive and this is an excellent manner to help sales. One such product feature and a strategic one for some products. At the same time, the amount of packaging on an individual food product or other consumer item has increased. Therefore, manufacturers are in need of an excellent packaging machine. Whether its glass bottles, jars, or square containers, there are so many advantages to this material. Modified atmosphere packaging map is a technique used for prolonging the shelflife period of fresh or minimally processed foods, included in active packaging.
Packaging is such an essential part of the marketing process, companies spend a considerable amount of time and money planning and designing it. Advantages and disadvantages of ehr products on the market. Benefits of packaging packaging manufacturers association. Packaging for product safety and consumer appeal 16 jan 2015 discusses technical and marketing considerations for packaging a packages may be flexible paper, foil, plastics and rigid or the following table compares the advantages and. Advantages and disadvantages of product packaging free essays. Role of packaging in marketing one of the most important features in the marketing is product promotions. Especially the barrier properties are identified as key issues for effective utilizatio n of biobased materials 1. Comparison of carton and t d plastic packaging sustainability. The aim is to cover recent developments with respect to their potential for use in the sustainable and green packaging industry.
Creating competitive advantage with product packaging purpose the purpose of this paper is to study how packaging and. Customer service information also appears on packaging, as a way to give consumers a way to contact companies and provide feedback or ask questions. Reducing your shipping costs reduces the amount of raw materials that are used to package the products and less packing materials leads to less effort being expended. Paper bags also offer many ecofriendly benefits to those who use them. From weighing the different pros and cons to identifying your overall packaging and business needs, choosing the right flexible packaging option for your product can be a strenuous process. This evaluation must include both the materials used to encase the pcm i. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Biopolymer films and coatings in packaging applicationsa.
When were talking sealing using vacuum you may have only been thinking of fresh food. Paper bags are made from a renewable natural resource, can be reused repeatedly and can be shipped to a paper mill and remade into new paper. Transport packaging waste can be harmful, difficult to recycle and can end up in landfill. The disadvantages of glass include its weight and vulnerability to fracture from thermal shock rapid temperature change and physical shock. Additionally, 7% is used in medical and pharmaceutical industries figure 2. Plastic recycling advantages and disadvantages science. Mar 27, 2019 the advantages and disadvantages of biodegradable plastics give us hope for the future because there is an opportunity to reduce our reliance on fossil fuels. Packaging keeps products fresh, reduces breakages and makes shipping easier. As one of the fastest growing segments of the packaging industry, flexible packaging adds value and marketability to food and nonfood products alike combining the best qualities of plastic, film, paper and aluminum foil to deliver a broad range of protective properties while employing a. Especially the barrier properties are identified as key issues for effective utilizatio n of biobased. Beyond ecofriendly advantages, flexible packaging helps ensure food safety and prolongs shelf life. But although its definition is simple, which is reusing old or waste products or turning them into something completely new, getting it done is anything but.
Advantages and disadvantages of sustainable transport. Packaging evolution second wave 9 surface mounts on cu substrates bga substrates sot23 soic plcc sot223 cqfp surface mount technology packaging evolved board mounting technologies for surface mounts improved rapidly new equipment required wmore automation and better quality smaller pitch 1. Lightweight durable sustainable costeffective versatile. One of the main advantages we know of a vacuum packaging system is that it keeps out air meaning mainly oxygen so the aerobic bacteria cannot grow and the food is safe for as long as you dont open it. Packaging allows for the product to reach the consumer in the most economic way possible and creates ease of storage. Product packaging guarantees that products are secure when they are shipped to customers and stores, as well as when they sit down on store shelves. Advantages of flexible packaging mjs packaging blog. Convenience singleserving packages and packaged perishable items are convenient because consumers dont have to wrap them up or put them in containers before storing them. Map is used to delay deterioration of foods that are not sterile and whose enzyme. Today, with its marketing significance fully recognised, packaging is a major factor in the competition for customers. The advantages and disadvantages of different food packaging materials more than just an eyecatching appearance, packaging materials should provide utmost protection for food and beverages. It protects the product from physical impacts such as hitting, wetting, and bruising. The advantages and disadvantages of packaging types and materials go handinhand, making manufacturers weigh the ability to protect products vs. Advantages and disadvantages of aseptic packaging agrihunt.
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